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EU Ecolabel for retail financial products


With European households owning around 30% of total financial assets, regulation should aim to unleash the potential contribution of EU savers to finance the transition to a climate-neutral economy by 2050. However, investors who wish to make a positive impact may struggle to identify the right investment products. The EU Ecolabel aims to help EU savers navigate the growing maze of ESG products and find the right investment that suits their preferences.


EFAMA believes that the labels´ eligibility conditions should strike the right balance between the level of strictness and diversification opportunities, to ensure both environmental integrity and sufficient protection of investors´ savings. As the Ecolabel penetrates the market and Europe´s Green Deal accelerates, the eligibility thresholds for the label should be gradually tightened. 

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