In 2024, the EU adopted the AI Act, aiming to foster trustworthy AI in Europe and introducing the first-ever comprehensive legal framework in the region. The EU AI Act establishes a risk-based approach by which AI systems can be classified according to different levels of risk (unacceptable, high risk, limited and minimal risk).

EFAMA aims to support its members in being innovators on the digital front, promoting the responsible adoption of new technologies such as AI, which will allow asset management firms to deliver better services and solutions while building confidence and trust in our industry. To this end, EFAMA helps its members navigate AI complexity, provides guidance on implementing the new obligations under the AI Act (as well as interdependent EU regulations), and promotes ethical and responsible AI practices.

🤖 AI in Asset Management Benchmarking Survey

EFAMA, in collaboration with the Association of the Luxembourg Fund Industry (ALFI), has launched the AI in Asset Management Benchmarking Survey. 
The survey aims to provide participating firms with valuable benchmarking insights on AI adoption across the asset management industry, while also supporting evidence-based policy engagement on AI-related issues.

Deadline to participate: Friday 10 July 2026

🔗 Access the survey here

Why participate?

1. Benchmark your firm's AI journey

Participating firms will receive an individual benchmarking scorecard, enabling them to compare their AI approach against aggregated industry results.

The scorecard will provide insights into:
•    AI maturity and adoption levels
•    Governance and organisational approaches
•    Investment priorities and strategic focus areas
•    Key operational, technological and regulatory challenges
 

These insights can support internal discussions, strategic planning, and decisions relating to AI deployment and investment.
EFAMA intends to conduct this survey annually, allowing firms to track developments and benchmark progress over time.
 

2. Shape the policy debate on AI

The survey will help EFAMA better understand how AI is being deployed across the asset management sector and identify the principal operational, technological, governance and regulatory challenges firms face.
The results will support EFAMA's engagement with EU policymakers by ensuring that advocacy efforts are grounded in practical industry experience. They will also help identify whether barriers to AI adoption are primarily driven by regulatory and compliance requirements or by broader operational, technological and organisational constraints.

Practical Information

•    The survey is open to asset management firms from Europe and beyond.
•    All responses will be treated as strictly confidential and fully anonymised. Individual firm responses will not be identifiable in any outputs.
•    Non-EFAMA members are also welcome to participate. Both participation and access to the benchmarking results are open to all asset management firms that complete the survey.
•    Subject to sufficient participation, EFAMA will publish an industry report summarising key findings in the second half of 2026.
 

🔧 EFAMA's AI-System Assessment Tool

In 2025, we launched the AI-System Assessment Tool, a free, publicly available resource developed by EFAMA’s AI Task Force together with EFAMA member experts from across the asset management industry, to support firms navigating the EU AI Act and the broader AI compliance landscape. The tool supports firms of all sizes navigate the regulatory complexities of AI. It has proven useful for professionals across many different geographies, sectors, firm sizes, and job descriptions, with 506 downloads across 31 countries (both within and beyond Europe) as of March 2026.