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Call for action to protect retail investors against inflation | Market Insights | Issue #10

Capital Markets Union
29 June 2022 | Press Release
Capital Markets Union
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The risk of taking no risks: the impact of inflation.

EFAMA released today a new issue of its Market Insights series titled ‘Call for action to protect retail investors against inflation'.  This report highlights an undeniable reality: inflation has a very damaging effect on bank deposits.  It also illustrates the opportunity cost of saving excessively in bank deposits.  Finally, it recommends that Member States address this problem by providing a specific tax advantage to encourage people to transfer some of their savings from bank deposits into personal pension products, either through a one-off transfer or a gradual shift away from bank deposits.  To encourage people to act swiftly, the establishment of the tax advantage should be limited in time and could be part of a campaign to increase people awareness about the opportunity cost of keeping an excessive amount of savings in bank deposits.


Key findings of the report:


  • The average share of bank deposits in the financial wealth of European households increased from 37.0% at end-2016 to 38.3% at end-2021.  While the share of deposits declined in 16 European countries in 2017-2021, it remains very high in this group of 16 countries (55% on average).
  • The purchasing power of the bank deposits held by European households at the end of 2016 is expected to be EUR 1,412 billion, or 13.7%, lower by the end of 2022.    Over that period, the average loss in purchasing power will amount to EUR 2,779 per household. 
  • The financial wealth of European households could have been EUR 711 billion higher by the end of 2022 if they had reduced the share of deposits in their financial wealth to 25% at the end of 2016 and invested the resulting surplus in UCITS bond and equity funds in equal parts.  If this portfolio shift had occurred at the end of 2001, this amount would have been equal to EUR 1,505 billion, despite the stock market crashes of 2002 and 2008. 

These estimations consider the net annual performance in real terms of UCITS equity and bond funds in 2002-2022 and assume that the average performance in 2022 would be equal to the loss observed in January-April 2022.  

A call for action to take the CMU forward:


  • The report illustrates the huge loss of wealth suffered by European households because of a lack of proper diversification of their financial wealth.  It also highlights the highly damaging effect that inflation has on bank deposits and financial wealth in general. 
  • To protect retail investors against inflation, Member States should consider providing a specific tax advantage to encourage people to transfer some of their savings from bank deposits into personal pension products, in particular into the pan-European Personal Pension Product (PEPP).

Following this approach would turn what is currently a problem – the loss of income related to the massive amount of savings held in bank deposits in an environment of rising inflation and much lower interest rates – into a unique opportunity to increase the potential return on people’s savings and strengthen the level of their income in retirement.


Bernard Delbecque, Senior Director at EFAMA, commented: Such an approach would help deliver on the CMU’s overarching goal of making the EU an even safer place for individuals to save and invest long-term.  It should also be seen as a concrete policy response to the ageing population and an important opportunity to promote the PEPP.


Tanguy van de Werve, EFAMA Director General commented: “Encouraging households to focus on long-term wealth creation and target an adequate retirement income should be a key priority for policymakers. We hope the upcoming retail investment strategy will include meaningful measures and recommendations to encourage citizens to put their savings to better use. These should include raising savers’ awareness of the impact of inflation on the value of their hard-won wealth and incentivizing them to put their money into long-term investment products.”


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Contact :

Bernard Delbecque


+32 2 513 69 69


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