Despite the growing interest and importance of sustainable investing, most EU citizens often find it difficult to navigate this relatively new investment landscape. To empower them in making investment decisions which support their personal values, EFAMA today launched its new brochure “Sustainable investing explained in 9 questions”.
This publication explores what sustainable investing is, what investment strategies are available, what impact you can have as an investor, what questions you should be asking yourself and your financial advisor, as well as how to get started. The brochure will also be made available in different EU languages over time, with the support of our members.
EFAMA remains very active in encouraging authorities to raise financial literacy levels in the general population, through widespread and improved financial and investor education initiatives. This brochure forms our contribution to IOSCO's World Investor Week, of which we are a long-time supporter.
Bernard Delbecque, Senior Director of Economics and Research at EFAMA, commented: “Investor education on sustainable investing is crucial given the rise of ESG investing and the low level of sustainability literacy in Europe. Our brochure aims to clarify key concepts of sustainable investing. We hope it will contribute to a better understanding, help bridge the knowledge gap and empower investors to make more informed decisions when considering investing sustainably.”
Tanguy van de Werve, EFAMA Director General, commented: “I particularly welcome the emphasis in the brochure on the need to understand the client’s motivation for investing sustainably. This should lead to recommendations that better meet the client’s expectations. The clarification about the different types of impact a sustainable investment can have should also help avoid misunderstandings and expectation gaps.“
Anyve Arakelijan, Regulatory Policy Advisor at EFAMA, commented: “Our goal is to facilitate informed, value-driven investment decisions, incorporating sustainability for those who hold it as a personal value. By facilitating the aligning of investment strategies with individual ethics, we hope that every financial choice not only contributes to personal wealth but also correctly resonates with the investor's own principles.”
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Note to editors :
Download the brochure here.
Read more about our work on investor education here.
For further information, please contact:
Head of Communication & Membership Development
Tel: +32 2 548 26 52